You flip on the television and find another ad full of in-shape, natural looking 20 or 30-something women, often sharing a cup of coffee or a boisterous laugh over cocktails.
They're happy, they're healthy, and their purpose is to sell you birth control.
Two-thirds of the way into the commercial, you're hooked.
Yes! I want only one menstrual cycle a year!
Yes! I want less cramps and bloating!
Yes! I want to be in control of my reproductive self!
And then, a quiet voice over comes in and ruins the premenstrual party.
"Some women may experience..."
What follows is a list many women ignore and many men don't care to know.
That birth control can cause: weight gain, acne, nausea and vomiting, dizziness, headaches, depression, high blood pressure, loss of libido, blood clots, stroke, liver tumors, heart attacks, gallstones, jaundice, cervical cancer... and that's just to name a few.
As the phony-doctors voice drones on, the commercialized women continue to smile and laugh, happy that in spite of all the possible side effects, at least they aren't pregnant!
But I'd like to make my own commercial, one that puts the possible outcomes of using birth control or not using birth control up against one another...
Because in reality, what's a more disturbing image?
Women with babies... Or overweight women with acne, nausea, dizziness, headaches, depression, high blood pressure, no libido, blood clots, stroke, liver tumors...